Skandia Cowes Week
What started in 2003 as the provision of a small hospitality structure for Skandia Life, the event's main sponsor, progressed to a small village of structures designed and built by Showplace.
With a mandate to upgrade and improve the entire standing of Skandia Life, Showplace was given the task of producing a facility that was not only practical but also looked stunning. With over 1500 invited guests visiting the sites throughout the week, it was essential that the brief was fully understood and interpreted.
As the event progressed, Showplace has provided structures/facilities for a range of sub-sponsors:
Mount Gay Rum
Ernst & Julio Gallo
Sales unit & bar
Sampling unit & bar
Merchandise display unit