Terex Case Study

In 2007, Terex asked Showplace to create an alternative marketing and Dealer Support Programme to help them deliver a wider and more influential message to all their Dealers.

In response, Showplace lease Terex a 9m Exhibition and Display Trailer that they can use at their Vehicle Training Ground based at Wedgenock, near Warwick.

Initially, Showplace assisted in the design and graphic layout of the Trailer helping to maximise brand impact.

In addition to static use, the Trailer Team also manage and implement the logistics involved with taking the unit to Dealer Support Events throughout the UK.