Asics trailer - Case Study

Asics, the leading sportswear manufacture approached Showplace with a brief to assist them in creating an experimental trailer unit as part of their marketing campaign. After a consultation period on design and cost, Showplace came up with an innovative design that allowed Asics to display their merchandise and communicate vital info to their client base.

The result is a stunning 7m trailer that encapsulates all of the key elements that are now part of an integrated marketing program. By reducing the experiential cost of the key events they are attending, Asics has now increased the event days by 65%.